„Branding: The power of the brand“
Branding is the strategic development of a brand. Good branding conveys trust and solidarity.
During the Salon, we want to answer the following questions, among others: How can Europe and its regions establish a successful brand? What influence does a brand have on the development of Europe and its regions in economic, touristic and social terms?
Details and programme:
18.30 Arrival of the guests
19.00 Welcome
In dialogue:
- Martin EichtingerRegional Councillor and President of Europa-Forum Wachau
- Petra Bohuslav, Provincial Councillor for Economy, Tourism and Sport
- Stefan SzirucsekMayor of the City of Baden
Panel discussion:
- Bettina Glatz-Kremsner, Director of Casinos Austria and Austrian Lotteries
- Gertraud SchratteneckerDepartment of Economics and Management Sciences of the
- Danube University Krems, Marketing area of expertise
- Petra StolbaManaging Director of Österreich Werbung
- Gerhard SchillingManaging Director Almudler
Moderation:
- Gernot RohrhoferChief reporter ORF NÖ
Reception afterwards:
Discuss further in a pleasant atmosphere at the Casino Baden.
